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Tuesday, May 17, 2005

ChampionsWorld taken over by MLS 

Jack Bell reports in the NY Times:
Major League Soccer's marketing company, Soccer United Marketing, yesterday completed the acquisition of the name, logo, Web site and contracts of ChampionsWorld, a bankrupt outfit based in New Jersey that promoted North American tours of European clubs the past two summers.
MLS supporters who were frustrated with ChampionsWorld's apparent lack of respect for the league will probably find this a welcome development.

What it means long term, though, I'm not sure. Past history suggests more exhibitions featuring foreign clubs in the US...

posted at 12:20 PM


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