Tuesday, June 14, 2005
Pizza Hut Park
Yesterday's other major MLS news came from Texas, where Pizza Hut has acquired the naming rights to FC Dallas' new stadium complex in Frisco.
The actual dollar figure wasn't named, but Steve Davis of the Dallas Morning News provides a bit of speculation and context:
The actual dollar figure wasn't named, but Steve Davis of the Dallas Morning News provides a bit of speculation and context:
Although FC Dallas officials have revealed little about the naming rights negotiations, business analysts and other soccer officials have assessed the value at somewhere between $1.2 and $1.5 million annually."Pizza Hut Park" doesn't roll off the tongue, but I'm sure the folks in Dallas will adapt it somehow. This looks like a good deal, financially, for the team and league.
That seems to compare favorably to the Rangers' deal for Ameriquest Field in Arlington. The baseball team's 30-year agreement with Ameriquest Mortgage Company averages $2.5 million annually.
American Airlines' deal for naming rights to the American Airlines Center is $6.5 million annually over 30 years.
